Blog
Esthetics business math, in plain language.
Short articles on pricing, booth rental, backbar cost, and commission decisions. Each one pairs with a free Esthi calculator so you can run the numbers on your own setup.
7 min read
How much should I charge for a facial?
Pricing a facial from competitor menus is how you stay busy and broke. Here's how to price it from your costs, time, and target hourly profit instead — and how to layer add-ons like LED, dermaplane, and peel boost without breaking the math.
6 min read
How to calculate backbar cost per treatment
Backbar cost is the input estheticians underestimate most often. Get it wrong and the pricing math downstream is also wrong. Here's the per-use formula, the places it goes sideways, and how to plug it back into your facial pricing.
7 min read
Is booth rental worth it for estheticians?
Booth rental either pays you back fast or quietly drains your savings. The difference is the break-even math you do before you sign. Here's the framework — and how to stress-test it for slow weeks before you commit.
8 min read
Esthetician commission vs booth rent
Commission and booth rent are different shapes of risk, not just different ways to get paid. Here's how each one actually works, what the math looks like side-by-side, and which one to choose at each stage of an esthetician career.