Free calculator
Esthetician Pricing Calculator
Find out what each service actually earns you per hour, and what to charge if you want to hit a profit target.
Pricing calculator
Your service
Update any field. Results recalculate as you type.
What you want to clear per booked hour.
Gloves, cotton, wax sticks, etc.
Allocate your monthly rent across services.
Profitability
How your current price performs against your hourly target.
Your effective hourly rate is in line with your target. Solid pricing for the work involved.
Suggested pricing
Help improve benchmarks
Share what you actually charge for one of your signature services. Aggregated data helps every esthetician price more confidently.
Only aggregated benchmarks are shown publicly. We never display individual submissions.
Want benchmarks for your area?
We email a monthly snapshot of esthetician pricing and pay data. Unsubscribe anytime.
How the math works
Real cost ≠ product cost
A treatment's true cost includes consumables, laundry, card fees, and a share of your rent. Skip these and you'll always feel busier than you are profitable.
Hourly rate uses booked time
We divide profit by service time plus your cleanup window. That matches what your day actually looks like, not the brochure-listed duration.
Suggested price targets your hourly goal
The 'target price' is what you'd need to charge to clear your desired hourly profit after costs and processing fees. Treat it as a starting point, then adjust for market and positioning.
Verdict is a sanity check
'Underpriced' doesn't mean raise prices tomorrow. It's a signal to revisit the service, the duration, the product cost, or how you're packaging it.
Example: a 60-minute signature facial
A realistic walkthrough using common facial inputs.
- Service time + cleanup
- 60 + 15 minutes
- Current price
- $95
- Product + supply + laundry
- $11.00
- Card processing (2.9%)
- $2.76
- Target hourly profit
- $80/hr
Profit per service comes out to roughly $81.25, an effective hourly rate near $65. To hit an $80/hr target, the calculator suggests raising the price to about $114, a 20% bump that often goes unnoticed by existing clients.
Frequently asked questions
- How do I figure out my room cost per service?
- Add up monthly rent plus any utilities or shared expenses, then divide by the number of services you do in a month. If you do 80 services and pay $1,200, that's $15 per service.
- What's a healthy target hourly profit for an esthetician?
- Most independent estheticians target $60–$100 per booked hour after product costs. Newer providers often start lower and raise as their book fills; established providers in metro areas regularly target $120+.
- Should I include tips when calculating profit?
- Not in the per-service profit number. Tips are variable income and shouldn't subsidize an underpriced menu. Use the booth-rent calculator if you want to model total monthly take-home including tips.
- How often should I revisit my pricing?
- Estheticians who run pricing checks every 6–12 months tend to keep up with rising product and rent costs. Big shifts in your client demand, location, or skill level are also good triggers.
- Does this account for taxes?
- No. This calculator focuses on profit before income/self-employment tax. The booth-rental calculator includes a tax set-aside if you want monthly take-home estimates.
- Is the data I enter saved anywhere?
- Everything you type into the calculator stays in your browser. We only store data if you submit it via the email capture or anonymous benchmark forms.