Esthi hub
Pricing is the single biggest lever on your take-home pay. This hub pulls together Esthi's free pricing calculator, backbar cost tool, long-form pricing guide, and the policy/intake templates that protect each service.
Start here
Enter your service time, product cost, overhead, processing fees, and target hourly profit. Get a real profit number per service and a suggested target price.
Open the pricing calculator →Product, supplies, laundry, room cost, and card processing per service. Skipping any of these is why busy estheticians still feel broke.
Divide profit by hands-on time plus setup, reset, and notes. That's the hour you actually lost on the day.
Most solo providers target $60–$120 per booked hour after product. Use the number that supports the take-home you need, then work backward to a price.
Competitor pricing tells you the ceiling, not the floor. The floor is your math. Use both.
Solo estheticians, booth renters, suite owners, and small spa owners who want to price services around real numbers instead of guessing from competitor menus. If you sell services in 30–120 minute blocks, the tools below give you a defensible price floor in under ten minutes.
The two most common mistakes are missing fixed costs and counting only hands-on time. Both make a service look profitable on paper while quietly underpaying you on every appointment. The pricing calculator forces both into the math. The backbar cost calculator handles product cost in particular — usually the input estheticians underestimate the most.
Once costs and time are honest, the pricing question collapses into a single decision: what hourly profit are you willing to accept for this service?
Each tool is free, runs in your browser, and feeds into the same Esthi planning toolkit when you create a free account.
Free calculator
Profit per service, effective hourly rate, and a suggested target price for your hourly goal.
Open calculator →Free calculator
Price the base facial and stack add-ons (LED, dermaplane, peel boost) to see bundled profit per booking.
Open calculator →Free calculator
Cost per treatment across every product you use, plus margin impact at your treatment price.
Open calculator →Free calculator
Allocate fixed rent across services so your per-service price actually covers your booth.
Open calculator →Free, plain-language templates you can copy, print, or download as text. Customize and save your version in the Esthi toolkit.
Free template
Protect the appointment slots your pricing assumes you'll book. Includes notice window and fee.
Open template →Free template
Grace period, no-show fee, and rebooking rules so your hourly profit math survives the bad weeks.
Open template →Free template
Surface contraindications before treatment so you aren't gifting unbooked time on the day.
Open template →Free template
Document scope and expectations for facial services priced above the basic menu.
Open template →Long-form guide
The full pricing formula, factors, mistakes, and price-raise signals — written for solo estheticians and small spas.
Read the guide →Library
Cancellation, no-show, consent, and intake templates that pair with your pricing decisions.
Browse templates →Start with the pricing calculator. It only needs your service time, product cost, overhead, processing fees, and target hourly profit. That gives you a defensible price floor in about ten minutes.
Use the backbar cost calculator. Enter container cost, uses per container, and how many treatments per month you do. It returns cost per treatment so you can plug that into the pricing calculator.
Most solo providers target $60–$120 per booked hour after product costs. Newer providers often start lower and raise as their book fills; established providers in metro areas regularly target $120+.
Not always. Many providers raise the underpriced services first and keep introductory or maintenance services where they are. Use the pricing calculator on each service and prioritize the ones that miss your hourly goal by the largest amount.
No. Calculations run in your browser. If you create a free account you can save scenarios and download PDF reports, but nothing is sent to Esthi otherwise.