Free calculator
Price the base facial first, then stack the add-ons you actually offer — LED, dermaplane, peel boost, hydrojelly — and see what the bundled facial really earns per booked hour.
Enter the base facial first. Use realistic time including setup and cleanup.
What you want to clear per booked hour.
Gloves, cotton, masks, etc.
Allocate your monthly rent across facials.
How the base facial performs against your hourly target before add-ons.
Your effective hourly rate is in line with your target. Solid pricing for the work involved.
Suggested base pricing
Stack the upgrades you offer (LED, dermaplane, peel boost, hydrojelly mask, etc.) to see how they affect bundled profit per facial.
What the full facial bookings actually look like across time, costs, and profit.
Bundled effective hourly evaluated against your target hourly profit.
Share what you charge for your signature facial and your most popular add-on. Aggregated data helps estheticians price facials and add-ons with real numbers.
Only aggregated benchmarks are shown publicly. We never display individual submissions.
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Costs, time, processing fees, and target hourly profit produce a defensible price for the facial itself. Add-ons can't fix a broken base price.
Each add-on contributes minutes, product cost, and an upcharge. The calculator returns incremental profit and hourly so you can see which add-ons pull their weight.
When clients book the base + add-ons, the effective hourly should still hit your target. If it dips, the add-on price or time is off.
Underpriced means the booked hour is below 70% of your target. Premium means you're 30% above — fine if the experience matches.
A common solo-suite facial with one popular add-on.
Base facial profit is about $101.50 at an effective hourly near $81/hr. Bundled with the LED finish, total time is 90 minutes, bundled price is $145, and bundled profit is about $124.30 at an effective hourly near $83/hr. The add-on holds the hourly target while the facial scales.
Set service prices around time, costs, profit goals, and real margin.
Estimate break-even clients, monthly profit, and solo-suite risk.
Compare job offers, commission splits, tips, and effective hourly pay.
Calculate product cost per treatment and how it affects your margin.
Esthi hub
The facial pricing calculator is one piece. The pricing hub pulls together backbar costs, the long-form pricing guide, and the policy templates that protect each facial price.
Open the pricing hub →It depends on your costs, time, and target hourly profit — not on competitor menus. Use the base facial inputs to get a defensible minimum and target price. A solo provider with $15 in costs, a 75-minute booked hour, and an $80/hr target typically lands somewhere between $130 and $155.
Each add-on should hit at least your target hourly profit on its own time. If LED takes 15 extra minutes and your target is $80/hr, the add-on should earn at least $20 of profit after product cost. The calculator returns incremental hourly so you can spot under-priced add-ons.
Both work — but they should both clear your hourly target. Bundling is easier for clients; separate menu items capture upgrade revenue from clients who choose. The calculator's bundled view tells you whether the bundled price still hits target.
The general pricing calculator is for any service. This one is shaped around facial workflow — a base service with stacked add-ons — and returns both base and bundled profitability so you can model real menu items.
No. Calculations run in your browser. Create a free account to save facial pricing scenarios and download PDF reports — nothing leaves your browser otherwise.
Every 6–12 months at minimum, and sooner if backbar costs, rent, or processing fees change. Re-run the bundled view whenever you adjust an add-on.